Marketing Portfolio
CHEFiQ.com
This was a fun project. I changed the brand’s VBL and wrote almost all of the website’s copy. I changed the brand’s tagline from “Cook Smarter” to “Cook like a pro,” which succinctly sums up the CHEF iQ’s purpose and mission. I also created most of the assets for the site. Currently, I’m handling the weekly emails and blogs for CHEF iQ.
Chefman’s Amazon Storefront
In December 2024, I worked with Chefman’s director of e-commerce on a new Amazon Storefront. We updated the branding and organize the storefront to drive more sales. During this time, I changed the brand’s previous tagline, “Make Everyday Cooking Extraordinary” to “Designed with you in mind.” I also wrote the brand story for Chefman, which is featured on most of its product pages.
E-Commerce Listings
Last autumn I completely overhauled our e-commerce listings. This meant changing our approach to product photography as well as the copy. It was a great opportunity to rewrite Chefman’s brand voice and start building a more cohesive and informative message. Click the link to see one example with the new VBL I implemented.
Social Media
Creating Reels & Ads
Working with our in-house video production team was a blast. Collaborating and creating these fun videos not only drove engagement but also brought the team together.
META Ads
During my time as Social Media Manager, I ran several successful campaigns, generating engagement and conversions. Click the link below to watch one of our most successful META ads of 2024.
Employer Branding
Chefman’s Quarterly Newsletter
What started out as a monthly email quickly turned into a 40-page quarterly magazine. The newsletter has been a great way to sketch ideas through “ads” and honed my copywriting and design skills.
Video Interviews
Here’s a video I shot and edited. It features some of the leaders from Chefman reflecting on 2024 and looking ahead to the year to come.